PaperMate Campaign
Produced for an Art Direction Course
Designed the creative and the copywriting
3 Print Ads, Social Media Play, and Landing Page
The campaign is meant to touch on memories and stories that can't be captured by social media photos,
but need to be written down to be passed between generations.

Print

Print

Instagram Social Media Aspect- Consumers are encouraged to share their stories to enter into a competition. Select submissions are posted on the PaperMate Instagram. This gains PaperMate an Instagram following to use in future campaigns, and gives them an online presence.

Instagram Social Media Aspect- Consumers are encouraged to share their stories to enter into a competition. Select submissions are posted on the PaperMate Instagram. This gains PaperMate an Instagram following to use in future campaigns, and gives them an online presence.